Our work speaks for itself.NIKE: Orlando Represent Event
Nike wanted to spark authentic conversations and strengthen its connection with the Orlando community. I partnered with corporate Nike to bring this vision to life through a high-energy live panel event at Celine Orlando, blending culture, music, and storytelling.
“The team’s attention to detail, willingness to go the extra mile, and ability to capture the emotion of the event through digital is incomparable.... professional, detail oriented, and an incredible passion for what they do.”
-DEANDRA BROWN; NIKE ATAC ORLANDO
WORK DETAILS:
Creative Direction: Led the full production team and directed the event experience — from stage design to live coverage.
Social Media Strategy: Built and executed a content plan including livestreaming with Nike partners and local influencers to expand reach before, during, and after the event.
Advertising: Directed targeted paid social campaigns across Central and South Florida, driving awareness and attendance.
Media Production: Oversaw all media deliverables including video, photography, and final post-event edits to extend the campaign’s life beyond the venue.
Results
500+ community members engaged live at the event
30K+ livestream views across platforms
Strengthened Nike’s cultural presence in Central Florida
Client feedback called the execution “professional, detail-oriented, and fueled by passion.”
