FamusMala:
Interview & Music Launch
FamusMala was an emerging Latin urban artist introducing his single “Relief Temporal” to new audiences. we partnered with him to build visibility around his music through a mix of creative direction, digital content, and strategic marketing designed for his audience.
Photography: Jonathan Croft
Creative Direction: Victor Luis
WORK DETAILS:
Creative Direction: Shaped brand positioning and storytelling for the single launch, ensuring consistency across all content.
Social Media Strategy: Designed growth strategies for Instagram and Facebook, leveraging video storytelling to increase audience engagement.
Music Marketing: Built and executed a launch campaign for the single’s release, including a targeted ad strategy to reach niche audiences.
Media Production: Directed, filmed, and edited a behind-the-scenes interview video, and designed supporting assets including posters, media kits, and online banners.
Results
Elevated FamusMala’s visibility within Latin urban music audiences
Delivered a professional brand package to help secure press and streaming traction
Positioned him for growth with a stronger creative identity and marketing foundation
