VersaGym :
Mobile Fitness Launch
VersaGym introduced Southwest Florida’s first mobile fitness experience bringing the gym directly to the community. To support their launch, I created a promotional campaign designed to position Versa Gym as both innovative and essential in a post-pandemic fitness landscape.
WORK DETAILS:
Creative Direction: Developed an interview-driven promo concept that showcased the story behind the brand and its unique solution.
Social Media Strategy: Built content tailored for Instagram, delivering platform-ready videos to drive awareness and engagement.
Media Production: Filmed and edited two high-quality promotional videos that became the core assets for Versa Gym’s official launch.
Results
Produced launch content that anchored all marketing efforts across digital channels
Established Versa Gym’s brand identity and market presence in a competitive fitness space
Helped generate community awareness and positioned the gym as an innovative solution for on-the-go fitness
